DIGITAL COMMUNICATION STRATEGY

 

What are the strengths and weaknesses of your web communication tools?  

Should your project have a social media presence and if so, what social networks should be developed? How can your social network’s potential be maximized? What editorial line should be adopted to engage your community? To help establish the digital communication strategy that is tailored to your specific needs, I use the following methodology:

  • – Assess the status of your web visibility and analyze your existing web platforms (blog, website, newsletter, social networks, etc.) 
  • – Define your objectives, your target(s), and the communication topics you want to emphasize
  • – Recommend the social networks to prioritize, the relevant editorial line, and the online events and promotions that will develop your social media community, boost your natural SEO, and enhance the e-reputation of your company.
  • .

social networks training course

What social networks best meet your needs? How to develop an online community?

How should you optimize your Facebook page? What accounts should you follow on Twitter? Should you be on Instagram?  Is it worthwhile to create a YouTube channel? To help you navigate these types of social media questions, I offer training courses that are: 

  • –  Adapted to your level and personalized to meet your specific needs and objectives
  • – Help you understand the strengths and weaknesses of each social networks, the key demographics the networks reach, and how social media integrates into a global communication strategy
  • – Teach you to efficiently manage your social media community for maximum impact

BILINGUAL DIGITAL CONTENT - WRITING/EDITING

How to make your content stand out amid an overwhelming choice of digital content? 

I create compelling texts for your internet site that will impress readers and enhance your image, including the presentation of your company, customer testimonials, offers of services or products, articles for your blog/website, content for your newsletter or social networks, etc. All texts are optimized for Google rankings and use key words and natural SEO techniques.

  • – You provide the rough information and I transform it into attractive and unique content using headlines, images, videos, graphics, and other design styles 
  • – For companies with a global profile or international clients, content can be provided in English and French

 

community management

You are launching your project on the social networks, but you don’t have the time or the expertise to manage them?

Community management is essential to maintain your online image. Quality community management will:  

  • Keep your community of fans or subscribers engaged on the social networks (Facebook, Twitter, LinkedIn, Instagram, etc.) by publishing original and compelling content: news items, photos, videos, contests, or shared interests 
  • Expand your community and increase their interaction with your pages by responding to messages, moderating comments, analyzing usage statistics, and using other techniques 
  • – Develop marketing and advertising campaigns using Facebook, Twitter or Instagram as a way to reach potential clients or generate traffic to your Internet site